top of page


The Investor Serbia 2023  I  Economy  I  Analysis



Serbia's economic priorities revolve around promoting sustainable growth, attracting foreign investment, and fostering a competitive business environment. The government has outlined several key areas of focus to drive economic development and improve the country's overall competitiveness. Ensuring macroeconomic stability is a primary objective for Serbia. The government aims to maintain low inflation, a stable exchange rate, and sound fiscal policies to create a favorable economic environment. This stability provides a foundation for sustainable growth and investor confidence.


Serbia actively seeks to attract foreign direct investment to stimulate economic growth. The government offers various incentives and streamlined administrative procedures to facilitate investment. Priority sectors for FDI include manufacturing, renewable energy, information technology, automotive, and agribusiness. The aim is to create a business-friendly environment that encourages long-term investment and technology transfer.


Investing in infrastructure is a key priority for Serbia. The government is focused on improving transport networks, including roads, railways, airports, and waterways. Upgrading infrastructure not only enhances connectivity within the country but also strengthens Serbia's position as a regional logistics hub, attracting trade and investment. Serbia aims to diversify its economy by developing high-value-added sectors and promoting innovation. The focus is on sectors such as information technology, research and development, advanced manufacturing, renewable energy, and creative industries. Encouraging innovation and fostering entrepreneurship are crucial for enhancing competitiveness and driving economic growth.


Increasing exports is a priority for Serbia to improve its trade balance and stimulate economic development. The government actively supports export-oriented industries, provides incentives for export-oriented businesses, and promotes participation in international trade fairs and exhibitions. Strengthening trade relations with neighboring countries, as well as expanding exports to global markets, is a key objective. Regional economic integration is a key aspect of Serbia's economic strategy and plays a significant role in promoting trade, investment, and overall economic development. Serbia actively engages in various regional initiatives and cooperation frameworks to enhance economic collaboration within the Balkan region.


Serbia is a member of the Central European Free Trade Agreement, a regional trade agreement among countries in Central and Southeast Europe. CEFTA aims to facilitate trade by reducing tariff and non-tariff barriers among member states. Serbia's participation in CEFTA promotes regional economic integration, encourages intra-regional trade, and fosters closer economic ties with neighboring countries.


Investing in human capital is a critical component of Serbia's economic priorities. The government is focused on improving education and vocational training systems to equip the workforce with the skills needed for a modern and competitive economy. Enhancing the quality of education, promoting lifelong learning, and fostering a culture of innovation and entrepreneurship are key elements of human capital development.


Serbia's economic priorities also include regional and international integration. The country is actively pursuing EU membership and aligning its economic policies with EU standards. Integration into regional and global value chains is emphasized to enhance competitiveness and attract foreign investment. Participation in regional initiatives and cooperation frameworks is a priority for fostering economic collaboration within the Balkan region.


Serbia's economic priorities center around promoting sustainable growth, attracting foreign investment, and fostering a competitive business environment. Macroeconomic stability, foreign direct investment promotion, infrastructure development, sectoral diversification and innovation, export promotion, human capital development, and regional and international integration are key areas of focus. By pursuing these priorities, Serbia aims to strengthen its economy, improve competitiveness, and create a favorable environment for long-term economic growth and prosperity.



Serbia recognizes the importance of economic diversification and investment in innovation as key drivers for sustainable economic growth and competitiveness. The country has implemented various strategies and initiatives to promote economic diversification and foster innovation.  Serbia has identified priority sectors for economic diversification, focusing on industries with high growth potential and value-added activities. 


These sectors include information technology and software development, automotive and manufacturing, agribusiness, renewable energy, tourism, creative industries, and pharmaceuticals. The government provides incentives, support, and favorable business conditions to attract investment and promote growth in these sectors.


Serbia is committed to creating a favorable business environment to attract investment and promote innovation. The government has implemented reforms to streamline administrative procedures, reduce bureaucracy, and improve the ease of doing business. Regulatory frameworks have been revised to provide more transparency, protect intellectual property rights, and encourage entrepreneurship. These efforts aim to create an ecosystem that fosters innovation, supports startups, and enables businesses to thrive.


Serbia recognizes the importance of investing in research and development to drive innovation. The government has established research centers, technology parks, and innovation hubs to facilitate collaboration between academia, research institutions, and businesses. Financial support is provided through grants, tax incentives, and funding programs to encourage R&D activities and foster innovation-driven enterprises.


Serbia promotes collaboration between industry and academia to enhance innovation and knowledge transfer. Partnerships between universities, research institutions, and businesses are encouraged to bridge the gap between theoretical knowledge and practical application. Cooperation projects, joint research initiatives, and technology transfer programs are supported to foster innovation and commercialization of research outcomes.


Supporting startups and entrepreneurship is a key component of Serbia's strategy for economic diversification and innovation. The government has established startup incubators and accelerators, providing mentorship, access to funding, and business development support for aspiring entrepreneurs. Initiatives such as startup competitions, entrepreneurship education, and networking events further stimulate the startup ecosystem and encourage innovation-driven enterprises.


Serbia actively seeks international collaboration and integration to enhance its innovation ecosystem. The country participates in international research and innovation programs, collaborates with international partners, and seeks technological transfer and knowledge exchange opportunities. Integration into European Union (EU) research and innovation networks and participation in EU funding programs contribute to Serbia's innovation capacity and competitiveness.


Investing in education and skills development is crucial for fostering innovation. Serbia emphasizes the importance of STEM (Science, Technology, Engineering, and Mathematics) education and vocational training to equip the workforce with the necessary skills for a knowledge-based economy. Efforts are made to enhance the quality of education, promote lifelong learning, and develop specialized programs in emerging sectors to support innovation-driven industries.


Serbia's strategy for economic diversification and investment in innovation reflects its commitment to sustainable economic growth and competitiveness. Through the identification of priority sectors, the creation of a favorable business environment, support for research and development, collaboration between industry and academia, and the promotion of startups and entrepreneurship, Serbia aims to foster innovation-driven enterprises and enhance its global competitiveness. By embracing international collaboration and integration, investing in education and skills development, and implementing supportive policies, Serbia seeks to position itself as a hub for innovation and a dynamic player in the global knowledge-based economy.


Regional growth is highly important for Serbia's economy. As a landlocked country in the heart of the Balkans, Serbia's economic ties and interdependence with its neighboring countries are significant. Regional growth plays a vital role in shaping Serbia's economic landscape and has several key implications. Regional growth creates opportunities for increased trade and investment. Serbia's proximity to neighboring countries allows for easier access to markets, enabling the exchange of goods, services, and investments. Strong regional growth translates into expanded trade volumes, increased market access, and the potential for new business partnerships. This contributes to economic diversification, job creation, and overall economic prosperity.

bottom of page