Andriy Zdesenko

FOUNDER & PRESIDENT OF BIOSPHERE CORPORATION 

Ukraine 2021  I  Industry  I  Interview

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BIOGRAPHY Born In 1969, in Dnipro, Andriy graduated from the faculty of Physics and Mathematics of Oles Honchar Dnipro National University (DNU). Andriy received his second degree at the DNU's Faculty of Economics, founded Biosphere Corporation in 1997 and started to develop his own premium boutiques of European clothing brands Charisma Fashion Group in 2008.

“OUR SUCCESS HAS COME NOT ONLY FROM HARD WORK AND DEDICATION, BUT ALSO FROM A CLEARLY DEFINED STRATEGY FOR GROWTH, INVESTMENTS IN THE BEST AVAILABLE TECHNOLOGIES, AND BRINGING TOGETHER A MOTIVATED AND EXPERIENCED TEAM.”

CAN YOU TELL US MORE ABOUT THE COMPANY'S ACTIVITIES AND YOUR MAIN OBJECTIVES FOR THE NEXT YEARS?

 

Biosphere was built to create value in the world of household and hygiene. In Ukraine, we were responsible for creating the market for our products by promoting and explaining their value directly to the market, including markets, supermarkets, and direct customers. Now, we invest in new equipment, bringing the world’s best available machinery to Ukraine. We are one of the country's biggest private label producers, and our B2B branch Biosphere Professional offers a multiverse of own and distributed brands to meet the needs of HoReCa, production facilities, transport companies and medical clinics in the industrial cleaning, sanitizing, waste management and cooking solutions.

 

Our success has come not only from hard work and dedication, but also from a clearly defined strategy for growth, investments in the best available technologies, and bringing together a motivated and experienced team. Since the beginning, we decided to put marketing in the center of our business – and these investments worked as a good ground for building strong well-recognized brands. With the help of creative agencies, we have benchmarked our products to the world's best, and today our two flagship trademarks - Freken BOK and Smile - are among top-100 most valuable brands in Ukraine.

 

I created Biosphere to become a global leader, and today I believe we are closer than ever to this goal. Our operations and company structure are similar to the world's leading companies, however, our decision-making process is much faster, we are more reactive to market changes and open to new business opportunities. We are growing rapidly in different markets, and now we are trying to reorganize our international footprint to make our global presence more effective.

 

The scale and the impact of COVID-19 pandemic have created a lot of uncertainty across the globe. Since the beginning of our business activity, we have always supported social projects, and today this responsibility is more important than ever. We believe our company is an integral part of the community, and all our employees are part of these efforts. This is why Biosphere keeps helping hospitals and those in need with our products. Since March 2020, dozens of Ukrainian clinics have used our “rescue bags”, specially designed by Biosphere technologists for the Bubble CPAP method used for respiratory failure patients.

“I CREATED BIOSPHERE TO BECOME

A GLOBAL LEADER, AND TODAY

I BELIEVE WE ARE CLOSER THAN

EVER TO THIS GOAL.

BIOSPHERE IS EXPECTED TO REACH USD 500 MILLION IN ANNUAL TURNOVER BY 2025. HOW DO YOU PLAN TO REACH THIS?

 

Our long-term vision is to become leaders in all key markets of operation, which is why we keep investing in state-of-the-art production lines that give us the required competitive edge. We have also invested in our human capital, and today Biosphere has a strong and motivated team ready for new horizons.

We are confident in our company's future and in the goal set for 2025. Now, we are reviewing opportunities to grow through mergers and acquisitions and expand into new markets such as Africa, India and the Middle East. Since the COVID-19 pandemic has started, we have seen an increase in demand from our European customers. Also, we see the market moving from distributors to direct relations between customers and producers, which will definitely influence our way of collaboration. For us, it is the right time to scale the business, which is reached by a clear strategy, good team, right approach, and product mix. Our goal is not just to meet the demand or manufacturing of high-quality household & hygiene goods. Our mission is to create value for our customers, and this is why we are committed to being sustainable in every step of our operations.

THE GOVERNMENT IS MAKING EFFORTS TO PROMOTE "MADE IN UKRAINE" PRODUCTS. WHAT IS YOUR VISION ON THE COUNTRY'S POTENTIAL?

 

Ukraine has changed dramatically in recent years. Today, I see more manufacturers investing in new technologies as they realize it is the only way to raise product quality in order to be competitive globally. The corporate culture of Ukrainian companies has also improved – and now it is mostly aligned with global tendencies like being sustainable, considering social needs and caring about people. Our country offers great opportunities for investments and I see a new generation of Ukrainian entrepreneurs who are doing their best to become global players. We see the future behind “Made in Ukraine”, and I am sure soon you will see more Ukrainian products worldwide.